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Readings in advertising current viewpoints on selected topics

Readings in advertising current viewpoints on selected topics James E. Littlefield - St. Paul, Minn. West Publishing 1975 - 450 p. ; 25 cm.

ISBN: 0829900306

LCCN: 75-10010

Subjects--Topical Terms:
Advertising--Addresses, essays, lectures

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Readings in advertising current viewpoints on selected topics

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