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Public policy issues in marketing

Public policy issues in marketing / edited by O. C. Ferrell, Raymond LaGarce - Mass Lexington Books : Lexington 1975 - xix, 192 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0669980382

LCCN: 74-030672

Subjects--Topical Terms:
Marketing--Social aspects
Public interest

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Public policy issues in marketing

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