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Public communications campaigns /

Public communications campaigns / edited by Ronald E. Rice, Charles K. Atkin. - 2nd edition. - Newbury Park, CA. : SAGE Publications, 1989. - 416 pages : illustrations ; 23 cm.

Includes bibliographical references and index.

ISBN: 0803932634 (pbk.) 0803932626 (hbk.)

Subjects--Topical Terms:
Mass media--Social aspects--United States.
Government publicity--United States.
Propaganda.

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