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Public and nonprofit marketing : cases and readings /

Lovelock, Christopher H.,

Public and nonprofit marketing : cases and readings / Christopher H. Lovelock, Charles B. Weinberg. - Palo Alto, Calif. : Scientific Press, 1984. - 378 pages : illustrations ; 28 cm.

Includes bibliographical references.

ISBN: 0471885789

Subjects--Topical Terms:
Corporations.

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Public and nonprofit marketing : cases and readings /

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