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Psychological principles of marketing and consumer behavior /

Britt, Steuart Henderson, 1907-

Psychological principles of marketing and consumer behavior / Steuart Henderson Britt - Lexington, Mass : Lexington Books, 1978 - 532 p. ; 24 cm.

Includes index

Bibliography: p.487-523

ISBN: 066901513X

Subjects--Topical Terms:
Marketing--Psychological aspects
Advertising--Psychological aspects
Motivation research (Marketing)
Consumers--Psychology

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