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Psyching the Ads : The case book of advertising The methods and results of 180 advertisements /

Rheinstrom, Carroll.

Psyching the Ads : The case book of advertising The methods and results of 180 advertisements / by Carroll Rheinstrom. - New York : Arno Press, 1976. - 362 p. : ill. ; 23 cm.

ISBN: 0405080433

Subjects--Topical Terms:
Advertising--Books--Handbooks, manuals, etc.

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Psyching the Ads : The case book of advertising The methods and results of 180 advertisements /

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