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Promotional culture: advertising, ideology and symbolic expression/

Wernick, Andrew.

Promotional culture: advertising, ideology and symbolic expression/ Andrew Wernick. - London: Sage Publications, 1991. - ix, 208 p.: ill.; 24 cm. - Theory, culture & society. .

Includes bibliographical references (p. 199-203) and index.

ISBN: 0803983905

Subjects--Topical Terms:
Advertising--Social aspects.
Symbolism in advertising.
Imagery (psychology)
Popular culture

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Promotional culture: advertising, ideology and symbolic expression/

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