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Promotion management and marketing communications /

Shimp, Terence A.

Promotion management and marketing communications / Terence A. Shimp. - 2nd ed. - Chicago: Dryden Press, 1990. - 673 p.: ill.; 24 cm.

ISBN: 0030266432

Subjects--Topical Terms:
Communication in marketing.
Sales promotion.
Advertising.

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