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Promotion management and marketing communications/

Shimp, Terence A.

Promotion management and marketing communications/ Terence A. Shimp, M. Wayne Delozier. - Chicago: The Dryden Press, 1986. - 633 p.: ill.; 24 cm.

ISBN: 0030694140

Subjects--Topical Terms:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.

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