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Promotion management: a strategic approach /

Burnett, John J.

Promotion management: a strategic approach / John J. Burnett. - St. Paul, Minn.: West Pub. Co., 1984. - 615 p.: ill.; 24 cm.

Includes index.

LCCN: 83-21801

Subjects--Topical Terms:
Sales promotion.

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Promotion management: a strategic approach /

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