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Promotion: products, services and ideas,

Kincaid, William M.

Promotion: products, services and ideas, William M. Kincaid. - Second editon. - Columbus, Ohio: Charles E. Merrill, 1985. - x, 403 pages : ill. ; 23 cm.

ISBN: 0675203465

Subjects--Topical Terms:
Sale promotion.
Advertising.
Public relations.

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