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Promotion: analysis, creativity and strategy/

Dommermuth, William P.

Promotion: analysis, creativity and strategy/ William P. Dommermuth. - Second edition. - Boston: PWS-KENT Pub. Co., 1989. - 581 pages : ill. ; 24 cm.

ISBN: 0534917445

Subjects--Topical Terms:
Marketing.
Marketing--Decision making.
Consumers.
Consumers--Decision making.
Sales promotion.
Sales promotion--Decision making.

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Promotion: analysis, creativity and strategy/

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