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Promotion: an introductory analysis/

Kernan, Jerome B.

Promotion: an introductory analysis/ Jerome B. Kernan, William P. Dommermuth, Montrose S. Sommers. - New York: McGraw-Hill, 1970. - xvi, 367 p.\ages : ill. ; 24 cm.

Subjects--Topical Terms:
Sales promotion.

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Promotion: an introductory analysis/

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