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Profitable direct marketing : how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies /

Kobs, Jim

Profitable direct marketing : how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies / Jim Kobs - Chicago, Ill : Crain Books, 1979 - xv, 312 p. : ill. ; 27 cm.

Includes index

Bibliography: p. 300-302

ISBN: 0872510379 19.95

Subjects--Topical Terms:
Marketing--United States
Marketing--United States--Case studies
Direct selling--United States

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Profitable direct marketing : how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies /

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