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Product/service strategy

Hise, Richard T

Product/service strategy Richard T. Hise - New York Petrocelli/Charter 1977 - xii, 305 p ill 21 cm - Priorities in marketing series .

Includes bibliographical references and index

ISBN: 0884053482 0884053377pbk

LCCN: 76-49465

Subjects--Topical Terms:
Product management
New products

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Product/service strategy

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