Product policy : concepts, methods, and strategy /
Wind, Yoram,
Product policy : concepts, methods, and strategy / by Yoram J. Wind. - Reading, Mass. : Addison-Wesley, 1982. - 666p. : ill. ; 24cm
Includes index
Bibliography: p.623-648
0201083434 21.95 (est.)
Product management
New products
Product policy : concepts, methods, and strategy / by Yoram J. Wind. - Reading, Mass. : Addison-Wesley, 1982. - 666p. : ill. ; 24cm
Includes index
Bibliography: p.623-648
0201083434 21.95 (est.)
Product management
New products