Product planning and management : designing and delivering value /
Moore, William L. William Loyd, 1946-,
Product planning and management : designing and delivering value / William L. Moore, Edgar A. Pessemier. - New York : McGraw-Hill, 1993 - xiv, 542 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index
0070430462 0071127402 Hadiah
New products--Management
Product planning and management : designing and delivering value / William L. Moore, Edgar A. Pessemier. - New York : McGraw-Hill, 1993 - xiv, 542 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index
0070430462 0071127402 Hadiah
New products--Management