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Product management : strategy and organization /

Pessemier, Edgar A., 1922-,

Product management : strategy and organization / Edgar A. Pessemier. - New York : Wiley, 1977. - xiv, 478 p . : ill . ; 24 cm. - Wiley/Hamilton series in marketing .

'A Wiley/Hamilton publication.'

Includes bibliographies and indexes

ISBN: 0471682357

LCCN: 77-2337

Subjects--Topical Terms:
Product management

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