The Proceedings of the Macro-Marketing Seminar, University of Colorado Buolder, Colorado, August 14-17, 1977/
The Proceedings of the Macro-Marketing Seminar, University of Colorado Buolder, Colorado, August 14-17, 1977/
edited by Philip D. White and Charles C. Slater.
- Boulder, Colorado: University of Colorado, 1976.
- 477 p.; 27 cm.
0894780425
Marketing--Congresses.
0894780425
Marketing--Congresses.
