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Proceedings ...) Seminar on translating advanced advertising theories into research reality Madrid (Spain), 3-6 November, 1971

Proceedings ...) Seminar on translating advanced advertising theories into research reality Madrid (Spain), 3-6 November, 1971 - (Amsterdam) European Scoiety for Opinion and Marketing Research 1972 - 322p. ill. 23cm

LCCN: 73-163127

Subjects--Topical Terms:
Advertising research--Congresses
Advertising--Congresses

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Proceedings ...) Seminar on translating advanced advertising theories into research reality Madrid (Spain), 3-6 November, 1971

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