Problems in marketing /
Problems in marketing /
E. Raymond Corey, Christopher H. Lovelock, Scott Ward.
- 6th. ed.
- New York : McGraw-Hill, 1981.
- 810p .: ill. ; 24 cm.
- McGraw-Hill series in marketing. .
'Case materials of the Harvard Graduate School of Business Administration.'
Includes index. Bibliography: p
Marketing--Case studies.
Marketing management--Case studies.
'Case materials of the Harvard Graduate School of Business Administration.'
Includes index. Bibliography: p
Marketing--Case studies.
Marketing management--Case studies.