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Principles of marketing channel management

Mallen, Bruce E.

Principles of marketing channel management interorganizational distribution design and relations / Bruce Mallen - Mass Lexington Books : Lexington 1977 - xx, 353 p. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0669009857

LCCN: 76-027923 //r84

Subjects--Topical Terms:
Marketing channels
Marketing--Management

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