Principles of marketing /
Evans, Joel R.
Principles of marketing / Joel R. Evans [and] Barry Berman - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1995 - xxxi, 521 p. : ill. ; 28 cm. + 2 computer disk (3 1/2 in.)
Book is accompanied by one diskette, entitled'Principles of marketing', bearing the same call number and available at Bahagian Koleksi Media.
0023347015 RM142.57
Marketing
Principles of marketing / Joel R. Evans [and] Barry Berman - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1995 - xxxi, 521 p. : ill. ; 28 cm. + 2 computer disk (3 1/2 in.)
Book is accompanied by one diskette, entitled'Principles of marketing', bearing the same call number and available at Bahagian Koleksi Media.
0023347015 RM142.57
Marketing