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Principles of marketing : the management view /

Buskirk, Richard H. 1927-

Principles of marketing : the management view / by Richard H. Buskirk - 3rd ed. - New York : Rinehart and Winston, Holt, 1970 - xviii, 605 p. : il. ; 24 cm.

Includes bibliographical references.

ISBN: 030770254

LCCN: 70-094929

Subjects--Topical Terms:
Marketing

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Principles of marketing : the management view /

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