Principles of global marketing/
Keegan, Warren J.
Principles of global marketing/ Warren J. Keegan, Mark C. Green. - Upper Saddle River, N. J.: Prentice-Hall, 1997. - 521 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0137222998 RM142.80
Export marketing--Management
Export marketing--Management--Case studies.
Principles of global marketing/ Warren J. Keegan, Mark C. Green. - Upper Saddle River, N. J.: Prentice-Hall, 1997. - 521 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0137222998 RM142.80
Export marketing--Management
Export marketing--Management--Case studies.