Prediction techniques for marketing planners : the practical application of forecasting methods to business problems.
Pearce, Colin.
Prediction techniques for marketing planners : the practical application of forecasting methods to business problems. - London : Associated Business Programmes Ltd., 1971. - 254 p. : illus. ; 23 cm.
Includes bibliography references.
0852270011
Sales forecasting.
Marketing.
Decision making.
Prediction techniques for marketing planners : the practical application of forecasting methods to business problems. - London : Associated Business Programmes Ltd., 1971. - 254 p. : illus. ; 23 cm.
Includes bibliography references.
0852270011
Sales forecasting.
Marketing.
Decision making.