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A practical guide to integrated marketing communications /

Brannan, Tom.

A practical guide to integrated marketing communications / Tom Brannan. - London : Kogan Page, 1995. - 143 p. : ill. ; 23 cm. - Marketing in action series. .

ISBN: 0749415207 RM57.57

Subjects--Topical Terms:
Communication in marketing.
Advertising.
Sales promotion.
Selling.

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A practical guide to integrated marketing communications /

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