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A practical guide to integrated marketing communications /

Linton, Ian.

A practical guide to integrated marketing communications / Ian Linton and Kevin Morley. - Oxford : Butterworth-Heinemann, 1995. - 135 p. ; 24 cm. - The marketing series. Practitioner. .

ISBN: 0750619384 RM61.35

Subjects--Topical Terms:
Communication in marketing.
Advertising media planning.

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A practical guide to integrated marketing communications /

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