The powerful consumer : psychological studies of the American economy /

Katona, George

The powerful consumer : psychological studies of the American economy / George Katona - Westport, Conn. : Greenwood Press, 1977 - ix, 276 p. : ill. ; 24 cm.

Reprint of the ed. published by McGraw-Hill, New York. Includes index.

Bibliography: p. 265-271.

0837198127

77-010896


Consumers--United States

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