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Political marketing: readings and annotated bibliography/

Political marketing: readings and annotated bibliography/ Editors Bruce I. Newman, Jagdish N. Sheth. - Chicago: American Marketing Association, 1986. - 258 p. ; 28 cm.

ISBN: 0877571805

Subjects--Topical Terms:
Campaign management.
Campaign management--Bibliography.
Electioneering.
Electioneering--Bibliography.
Marketing.
Marketing--Bibliograpy.

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Political marketing: readings and annotated bibliography/

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