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Planned innovation/

Bacon, Frank R.

Planned innovation/ a dynamic approach to strategic planning and the successful development of new products / by Frank R. Bacon, Jr. and Thomas W. Butler, Jr - 2nd ed. - Institute of Science and Technology : Ann Arbor, Michigan Industrial Development Division 1981 - xv, 243 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 0938654322

Subjects--Topical Terms:
New products
Product management

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