Audience ratings radio, television and cable
Beville, Hugh Malcolm
Audience ratings radio, television and cable Hugh Malcolm Beville - rev. ed. - Pub., Hillsdale, N. J. Lawrence Erlbaum Associates 1988 - 381p. : ill. ; 24cm. - Communication .
Bibliography: p. 363-368
0805801758
Radio programs--Rating
Television programs--Rating
Audience ratings radio, television and cable Hugh Malcolm Beville - rev. ed. - Pub., Hillsdale, N. J. Lawrence Erlbaum Associates 1988 - 381p. : ill. ; 24cm. - Communication .
Bibliography: p. 363-368
0805801758
Radio programs--Rating
Television programs--Rating