Attitude research reaches new heights /
Attitude research reaches new heights /
Charles W. King and Douglas J. Tigert, editors
- Chicago : American Marketing Association, 1971
- vii, 339 p. : ill. ; 23 cm.
Papers presented at the third annual conference of the Attitude Research Committee of the American Marketing Association held in Mexico City during March 1970
Includes bibliographies
Attitude (Psychology)--Testing--Congresses
Consumers--Congresses
Marketing research--Congresses
Papers presented at the third annual conference of the Attitude Research Committee of the American Marketing Association held in Mexico City during March 1970
Includes bibliographies
Attitude (Psychology)--Testing--Congresses
Consumers--Congresses
Marketing research--Congresses