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Persuasive communication

Bettinghaus, Erwin P. (Erwin Paul), 1930-

Persuasive communication by Erwin P. Bettinghaus - 3d ed - Rinehart and Winston, New York Holt 1980

Includes index

Bibliography: p.251-263

ISBN: 0030899591

LCCN: 79-27798

Subjects--Topical Terms:
Persuasion (Psychology)

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Persuasive communication

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