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Persuasion in marketing the dynamics of marketing's great untapped resource

Schwerin, Horace S. 1914-

Persuasion in marketing the dynamics of marketing's great untapped resource Horace S. Schwerin and Henry H. Newell foreword by Mary Wells Lawrence - New York Wiley 1981 - xiii,259p ill 24cm

Bibliography: p.240-249

ISBN: 0471045543

Subjects--Topical Terms:
Marketing
Persuasion (Psychology)

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Persuasion in marketing the dynamics of marketing's great untapped resource

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