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Persuasion theory and research

O'Keefe, Daniel J., 1950-

Persuasion theory and research / Daniel J. O'Keefe - Newbury Park Sage Publications 1990 - 270 p. ; 24 cm. - Current communication vol. 2 .

Includes bibliographical references (p. 224-255) and indexes.

ISBN: 0803933681

LCCN: 90-030772

Subjects--Topical Terms:
Persuasion (Psychology)

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Persuasion theory and research

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