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Perspectives on strategic marketing management /

Perspectives on strategic marketing management / edited by Roger A. Kerin, Robert A. Peterson. - Boston : Allyn and Bacon, 1980. - xii, 493 pages : illustrations ; 25 cm.

Includes bibliographies

ISBN: 0205067220 12.95

Subjects--Topical Terms:
Marketing management--Addresses, essays, lectures.

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