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Perspectives in consumer behavior /

Perspectives in consumer behavior / (edited) by Harold H. Kassarjian and Thomas S. Robertson. - 4th ed. - Englewood Cliffs, N.J : Prentice-Hall, 1991. - 616 p. : ill. ; 24 cm.

Previously published: Scott, Foresman, 1989

includes bibliographical references and index.

ISBN: 0136604404 RM123.68

LCCN: 90-40458

Subjects--Topical Terms:
Consumer behavior.
Marketing.

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