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Personal selling : an interactive approach /

Marks, Ronald B., 1944-

Personal selling : an interactive approach / Ronald B. Marks. - 5th ed. - Boston : Allyn and Bacon, 1994. - 575 p. : ill. ; 26 cm.

ISBN: 0205154042

Subjects--Topical Terms:
Selling Selling -- Psychological aspects Selling --Vocational guidance.

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Personal selling : an interactive approach /

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