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Personal selling: an interactive approach/

Marks, Ronald B., 1944-,

Personal selling: an interactive approach/ Ronald B. Marks. - 3rd edition. - Boston: Allyn and Bacon Inc., 1988. - 607 pages : illustrations ; 24 cm.

Includes bibliographies and index.

ISBN: 0205110878

Subjects--Topical Terms:
Selling..
Selling--Psychological aspects
Selling--Vocational guidance.

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Personal selling: an interactive approach/

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