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Personal selling

Enis, Ben M.,

Personal selling foundations, process, and management / Ben M. Enis. - Calif: Goodyear Pub. Co. : Santa Monica, 1979. - xvii, 409 pages : illustraions ; 24 cm.

Includes bibliographical references and index.

ISBN: 0876206968

Subjects--Topical Terms:
Selling.
Sales management.

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Personal selling

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