Personal influence: the part played by people in the flow of mass communications/
Katz, Elihu, 1926-,
Personal influence: the part played by people in the flow of mass communications/ by Elihu Katz and Paul F. Lazarsfeld with a foreword by Elmo Roper. - 1st Free Press pbk. ed. - New York: Free Press, 1955. - 400 pages : illustrations ; 21 cm. - Foundations of communications research. .
'A report of the Bureau of Applied Social Research, Columbia University.' Includes indexes.
p. 381-393
Mass media.
Public opinion.
Personal influence: the part played by people in the flow of mass communications/ by Elihu Katz and Paul F. Lazarsfeld with a foreword by Elmo Roper. - 1st Free Press pbk. ed. - New York: Free Press, 1955. - 400 pages : illustrations ; 21 cm. - Foundations of communications research. .
'A report of the Bureau of Applied Social Research, Columbia University.' Includes indexes.
p. 381-393
Mass media.
Public opinion.