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Packaging the presidency: a history and criticism of presidential campaign advertising /

Jamieson, Kathleen Hall,

Packaging the presidency: a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson. - Second edition. - New York : Oxford University Press, 1992. - 546 pages : illustrations ; 22 cm.

references p. 512-535

ISBN: 0195072995 RM57.68

Subjects--Topical Terms:
Presidents--United States--Election.
Advertising, Political--United States.
United States--Politics and government--1945--1989.

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Packaging the presidency: a history and criticism of presidential campaign advertising /

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