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New products management

Crawford, C. Merle, 1924-

New products management C. Merle Crawford - Homewood, Ill. R.D. Irwin 1983 - xx, 727 p. ill. 24 cm - The Irwin series in marketing .

Includes index Bibliography: p. 691-709

LCCN: 82-83830

Subjects--Topical Terms:
New products--Management

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New products management

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