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New product development for consumer service business

Aliah Hanim Mohd. Salleh

New product development for consumer service business [microform] / Aliah Hanim Mohd. Salleh - Bangi : Universiti Kebangsaan Malaysia, 1995 - 8 microfisches ; 11 x 15 cm.

Thesis (Doctor of Philosophy) - University of Manchester, 1992

Subjects--Topical Terms:
New products
Consumer education
Product management

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New product development for consumer service business

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