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New product development managing and forecasting for strategic success

Thomas, Robert J.

New product development managing and forecasting for strategic success Robert J. Thomas - New York Wiley 1993 - 352 p. ; 26 cm. - The Portable MBA series .

notes p. 319-338

ISBN: 0471572268

LCCN: 93-15395

Subjects--Topical Terms:
New products--Management
New products--Marketing--Forecasting

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New product development managing and forecasting for strategic success

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