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New marketing imperatives innovative strategies for today's marketing challenges

Yovovich, B. G.

New marketing imperatives innovative strategies for today's marketing challenges B. G. Yovovich - Englewood Cliffs, N.J. Prentice-Hall 1995 - 248 p. ; 23 cm.

ISBN: 0133110516 RM65.11

LCCN: 95-19407

Subjects--Topical Terms:
Industrial marketing--Management
Total quality management
Export marketing--Management

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