Multivariate methods for market and survey research
Multivariate methods for market and survey research
edited by Jagdish N. Sheth.
- Chicago American Marketing Association 1977.
- ix, 388 pages ; 24 cm.
'An outgrowth of a workshop on multivariate methods organized ... at the University of Chicago under the sponsorship of the American Marketing Association.' Includes index
Bibliography: p. 339-378
0877570817
Marketing research--Statistical methods--Addresses, essays, lectures.
Multivariate analysis--Addresses, essays, lectures.
'An outgrowth of a workshop on multivariate methods organized ... at the University of Chicago under the sponsorship of the American Marketing Association.' Includes index
Bibliography: p. 339-378
0877570817
Marketing research--Statistical methods--Addresses, essays, lectures.
Multivariate analysis--Addresses, essays, lectures.