Multinational marketing management /
Keegan, Warren J.
Multinational marketing management / Warren J. Keegan. - 2nd ed. - Englewood Cliffs, N. J. : Prentice-Hall, 1980. - xxii, 613 p. : ill. ; 24 cm. - Prentice-Hall International series in management .
includes bibliographies and indexes.
0136050557
Export marketing.
Marketing management.
Multinational marketing management / Warren J. Keegan. - 2nd ed. - Englewood Cliffs, N. J. : Prentice-Hall, 1980. - xxii, 613 p. : ill. ; 24 cm. - Prentice-Hall International series in management .
includes bibliographies and indexes.
0136050557
Export marketing.
Marketing management.