Multiattribute decisions in marketing
Green, Paul E.
Multiattribute decisions in marketing a measurement approach by Paul E. Green and Yoram Wind. With contributions by J. Douglas Carroll. - Hinsdale, Ill. Dryden Press 1973. - xvii, 396 p.: illus.; 24 cm.
Bibliography: p. 374-387.
0030919150
Decision making.
Motivation research (Marketing).
Marketing research.
Multiattribute decisions in marketing a measurement approach by Paul E. Green and Yoram Wind. With contributions by J. Douglas Carroll. - Hinsdale, Ill. Dryden Press 1973. - xvii, 396 p.: illus.; 24 cm.
Bibliography: p. 374-387.
0030919150
Decision making.
Motivation research (Marketing).
Marketing research.